The Maggies is a national poll that celebrates the best
Australian magazine covers of the past year. It recognises covers
that resonate most strongly with the general public, encapsulate
the passion of the subject matter, capture the spirit of the
previous year and provoke the most debate.
Camp Quality not only received money through the voting process
but nominated publishers were also encouraged to donate. Over
$22,000 has been raised so far, with this figure set to rise.
This year, the April 4, 2011 issue of Woman's Day has beaten off
fierce competition to be hailed as winner of The Maggies: Magazine
Cover of the Year 2011. The beautiful cover featuring a young
Elizabeth Taylor, beat titles across all eleven categories,
including Vogue Living, donna hay, Wild Life and The Australian
Women's Weekly to be crowned overall Magazine Cover of the Year, as
well as winning the Weeklies category. Find out about the
other category winners.
The iconic weekly proved that less is more amidst a sea of busy
covers, and that this stunning photograph of Elizabeth Taylor and
minimal cover lines was what it takes to catch the readers'
attention.
Initiated and sponsored by online subscription company,
iSUBSCRiBE, the covers entered in The Maggies were shortlisted by a
panel of industry heavyweights, chaired by Ita Buttrose. This year
joining the respected judging panel was Deborah Hutton, our very
own Camp Quality Ambassador!