Camp Quality was born in 1983 and our first logo was a hot air balloon, symbolic of the balloon rides kids enjoyed at every camp. In 2000, the contagiously happy Giggle logo bounded into the organisation and helped spread the power of positivity across everything we do.
With this brand refresh, Camp Quality’s goal was to keep the positivity and laughter of Giggle, bring back the buoyancy of that balloon in the sky, and move forward with a refreshed brand that is inclusive, uplifting, and versatile enough to tell our story in many ways.
So bring on 2022 and the start of a bright, new era for Camp Quality. We may look a little different but our mission stays the same – to bring positivity, fun and laughter back into the lives of kids facing cancer, because laughter is (still) the best medicine.