Unforgettable Melbourne Storm Experience for Families Facing Cancer
Meet our new Giggle!
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Camp Quality is so excited to introduce you to our refreshed brand.
Same happy smile, same big laugh, but Camp Quality has evolved, ready to step into the future with a vibrant, new face. Our brand refresh launches alongside our awesome new website, bringing all the Camp Quality information and cancer resources together in a mobile-friendly, accessible design.
Why the change?
It’s not just a fresh new look, it’s about creating an inclusive identity, to reflect our diverse community. We have also introduced brighter more beautiful colours, fun fonts, and new messaging.
Did you know that over the last two years, Camp Quality has expanded into the digital space, adding six new services and programs? This brand refresh helps us communicate all that we now do, almost 40 years since we began!
Our history
Camp Quality was born in 1983 and our first logo was a hot air balloon, symbolic of the balloon rides kids enjoyed at every camp. In 2000, the contagiously happy Giggle logo bounded into the organisation and helped spread the power of positivity across everything we do.
With this brand refresh, Camp Quality’s goal was to keep the positivity and laughter of Giggle, bring back the buoyancy of that balloon in the sky, and move forward with a refreshed brand that is inclusive, uplifting, and versatile enough to tell our story in many ways.
So bring on 2022 and the start of a bright, new era for Camp Quality. We may look a little different but our mission stays the same – to bring positivity, fun and laughter back into the lives of kids facing cancer, because laughter is (still) the best medicine.
