2020 – New CEO Deborah Thomas, and COVID-19
Our current CEO, Deborah Thomas, joins the Camp Quality family in January 2020 – and what a year it proves to be. Deborah soon faces the huge challenge of COVID-19, and how to continue supporting Camp Quality families in the midst of a pandemic.
Thankfully the team is able to quickly pivot, and the pandemic becomes a catalyst for Camp Quality’s digital transformation. This starts with the launch of our Happiness Hub website and online fundraisers, like Camp In and Big Walk for Little Kids, which are launched to great success.
Virtual Camps and Puppet Digital Playdates are developed for kids facing cancer who are isolated by the pandemic, ongoing health concerns, or living in remote areas. The success of our new online services expands our reach to kids who otherwise may have missed out.